When I was getting ready to start my business, I had a bit of trouble deciding what to call myself. I develop content for commercial purposes—text for brochures, flyers, corporate newsletters and the like. Sometimes I write for magazines, but only if the story’s backed by a business objective.
Still, I wasn’t sure whether to position myself as a copywriter, a content developer, or a marketing writer. So I described each position to see where I best fit. I’m sharing my (edited) descriptions with you, so that next time you’re offering a commercial writing service or looking for someone who does, you’ll have a better idea what to call it.