What Can I Do for You?
I have experience in—and can handle—almost any project that translates science and health concepts into copy that informs, educates, or markets to a non-clinician audience, such as patients and most business executives. Examples include ad copy, brochure copy, news releases, fact sheets, special reports, and more.
I’ve also written marketing materials and informative pieces for life science researchers and healthcare professionals.
I’ve covered the following subjects (asterisks indicate in-depth experience):
Tobacco use and exposure
. . . and more
I specialize in the following projects:
We’re wired to tell stories—not just to each other, but to ourselves. We think in schemas and metaphors because they help us understand and retain information. Case studies are before-and-after stories that describe how people used your product or service to overcome challenges. They deliver a one-two punch by combining the influence of your prospects’ peers with the power of story.
Online video marketing, especially among B2B companies, is growing by leaps and bounds. And why not? Cisco Systems’ Voice Technology Group reports that 61% of web traffic now comes from video. To learn more about the types of videos you can create, download my special report titled “5 Types of Online Videos for Business… and How to Make Them Work.”
On average, inbound marketing converts better than outbound marketing because it reaches people who are already primed to buy your product or service. So make your website count. Create plenty of quality content that your target market cares about, and then optimize it for search engines. Google alone handles an average of 3 billion searches per day.
Articles (Web and Print)
To get the most out of your content marketing efforts, broaden your definition of “audience” to include not just prospects, but also groups that can influence prospects. For instance, publishers of trade publications and science- and health-related websites are always looking for interesting and well-written articles to publish.
Newsletters (E-mail and Print)
Out of sight, out of mind, right? Tools like newsletters and “zines” are great for keeping in touch with clients and nurturing leads. According to research by MarketingProfs and the Content Marketing Institute, 61% of B2B marketers are using e-mail newsletters, and of those, 55% consider e-mail newsletters to be effective.
If you’d like to discuss any of these projects in greater detail, please call me at 919-967-3007 or e-mail me at firstname.lastname@example.org.